Previous Retail Advertising Campaigns

Creating effective artwork for digital screen advertising outside supermarkets and inside shopping centres involves a few key steps:

Understand Your Audience:

Know the demographics of the shoppers frequenting these locations. Tailor your visuals and messages to resonate with their preferences and needs.

High-Quality Visuals:

Use high-resolution images and graphics. Ensure your artwork is clear and visually appealing to capture attention in a busy environment.

Strong, Clear Messaging:

Your message should be concise and impactful. Use short, compelling text that can be easily read and understood at a glance.

Brand Consistency:

Maintain your brand's colors, fonts, and style to reinforce brand recognition and trust.

Call to Action:

Include a clear call to action (CTA) that encourages viewers to take the next step, whether it's visiting a website, making a purchase, or learning more about a product.

Adapt to the Environment:

Consider the specific locations of the screens. Artwork for screens outside supermarkets might focus on deals and convenience, while those inside shopping centres could highlight lifestyle or luxury.

Test and Optimize:

Test different designs to see what resonates best with your audience. Use feedback and performance data to refine your approach.

Remember, the goal is to create artwork that stands out and communicates effectively in a bustling retail environment.